Denim City São Paulo
4.8
(4 reviews)
Our Sustainability Evaluation
5.5/7.0
excellent
Planet (2.0/3.0 pts)
+1.0
+1.0
+0.5
+0.5
-1.0
Practice (2.5/2.5 pts)
+1.0
+0.5
+0.5
+0.5
-1.0
Circularity (1.0/1.5 pts)
+0.5
+0.5
+0.5
Denim City São Paulo is less a traditional shop and more a beacon of change for the entire industry. Located in Brás, a hub historically known for fast fashion, they are aggressively pushing for a cleaner future. Their facility features a sustainable laundry that uses laser and ozone technology to finish jeans without the massive water waste of traditional methods. By educating the sector and connecting brands with responsible suppliers, they are systemic changemakers. For consumers, their concept store offers a curated selection of sustainable denim that represents the future of fashion.
Evaluation updated on November 2025
About Our Sustainability Ratings
We rate businesses from 0-7 points across three pillars: Materials (3.0 max), Business Practice (2.5 max), and Circularity (1.5 max). Our system is fair to businesses of all sizes - no expensive certifications required.
Learn More About Our Rating SystemAbout the Business
Denim City São Paulo is a true hub of innovation, connection, sustainability, and education in denim.
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