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Veja

Wild RubberFair TradeOrganic Cotton

4.5

(567 reviews)

Our Sustainability Evaluation

6.5/7.0

excellent

Planet (3.0/3.0 pts)

+1.0

+1.0

+0.5

+0.5

-1.0

Practice (2.5/2.5 pts)

+1.0

+0.5

+0.5

+0.5

-1.0

Circularity (1.0/1.5 pts)

+0.5

+0.5

+0.5

Veja is a case study in transparent supply chains. They source organic cotton directly from farmer associations in Brazil and wild rubber from the Amazon, paying premiums that support conservation. They famously spend zero dollars on advertising, putting all resources into the supply chain. They also operate repair hubs to extend the life of sneakers.

Evaluation updated on December 2025

About Our Sustainability Ratings

We rate businesses from 0-7 points across three pillars: Materials (3.0 max), Business Practice (2.5 max), and Circularity (1.5 max). Our system is fair to businesses of all sizes - no expensive certifications required.

Learn More About Our Rating System

About the Business

French sneaker brand using organic cotton, wild rubber, and recycled materials with fair trade supply chain.

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Contact & Visit


+33 1 43 38 42 42

contact@veja-store.com

15 rue de Marseille, 75010 Paris, France

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