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Loom

DurabilityRadical TransparencyAnti-Fast Fashion

4.8

(203 reviews)

Our Sustainability Evaluation

6.5/7.0

excellent

Planet (2.5/3.0 pts)

+1.0

+1.0

+0.5

+0.5

-1.0

Practice (2.5/2.5 pts)

+1.0

+0.5

+0.5

+0.5

-1.0

Circularity (1.5/1.5 pts)

+0.5

+0.5

+0.5

Loom is arguably the most radically transparent brand in France. Their philosophy is 'Less but Better'. They perform rigorous stress tests (rubbing, washing) on their clothes to ensure durability and publish the results. They refuse to do sales or seasonal collections, directly challenging the fast fashion model. Production is strictly European (France/Portugal).

Evaluation updated on December 2025

About Our Sustainability Ratings

We rate businesses from 0-7 points across three pillars: Materials (3.0 max), Business Practice (2.5 max), and Circularity (1.5 max). Our system is fair to businesses of all sizes - no expensive certifications required.

Learn More About Our Rating System

About the Business

Sustainable fashion brand with clothes made to last, using high-quality materials and local manufacturing in France and Portugal.

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