non
4.8
(100 reviews)
Our Sustainability Evaluation
5.5/7.0
excellent
Planet (2.5/3.0 pts)
+1.0
+1.0
+0.5
+0.5
-1.0
Practice (1.5/2.5 pts)
+1.0
+0.5
+0.5
+0.5
-1.0
Circularity (1.5/1.5 pts)
+0.5
+0.5
+0.5
non creates 'selvedge denim for the future'. Their 50/50 blend of recycled and organic cotton is woven by ISKO. By selling 'Raw' denim, they skip the water-intensive pre-washing stage. They eliminated metal rivets to make the jeans mono-material and easier to recycle.
Evaluation updated on December 2025
About Our Sustainability Ratings
We rate businesses from 0-7 points across three pillars: Materials (3.0 max), Business Practice (2.5 max), and Circularity (1.5 max). Our system is fair to businesses of all sizes - no expensive certifications required.
Learn More About Our Rating SystemAbout the Business
UK-based label offering raw selvedge denim jeans, jackets, and accessories designed to last.
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