Ninety Percent
4.5
(110 reviews)
Our Sustainability Evaluation
6.0/7.0
excellent
Planet (2.5/3.0 pts)
+1.0
+1.0
+0.5
+0.5
-1.0
Practice (2.5/2.5 pts)
+1.0
+0.5
+0.5
+0.5
-1.0
Circularity (1.0/1.5 pts)
+0.5
+0.5
+0.5
Ninety Percent has a revolutionary business model: they share 90% of their distributable profits between charitable causes and the people who make their clothes. Customers can vote on which cause to support. They use GOTS organic cotton and produce in a highly-rated ethical factory (Echotex) in Bangladesh.
Evaluation updated on December 2025
About Our Sustainability Ratings
We rate businesses from 0-7 points across three pillars: Materials (3.0 max), Business Practice (2.5 max), and Circularity (1.5 max). Our system is fair to businesses of all sizes - no expensive certifications required.
Learn More About Our Rating SystemAbout the Business
Gives 90% of profits to charitable causes, known for ethically-made basics and fashion-led pieces using sustainable materials.
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