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GROUNDTRUTH

Sustainable Travel GoodsRecycled MaterialsEco-Innovation

5

(50 reviews)

Our Sustainability Evaluation

5.5/7.0

excellent

Planet (2.5/3.0 pts)

+1.0

+1.0

+0.5

+0.5

-1.0

Practice (1.5/2.5 pts)

+1.0

+0.5

+0.5

+0.5

-1.0

Circularity (1.5/1.5 pts)

+0.5

+0.5

+0.5

GROUNDTRUTH creates high-performance travel gear from 100% recycled plastic bottles. They innovate by using captured carbon emissions (Oco) to create the black pigment for their hardware. The company operates as Carbon Negative, removing more CO2 than they emit.

Evaluation updated on December 2025

About Our Sustainability Ratings

We rate businesses from 0-7 points across three pillars: Materials (3.0 max), Business Practice (2.5 max), and Circularity (1.5 max). Our system is fair to businesses of all sizes - no expensive certifications required.

Learn More About Our Rating System

About the Business

Designs problem-solving travel goods to reduce plastic pollution and improve lives.

Customer Reviews

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Contact & Visit


contact@groundtruth.global

8 Blackstock Mews, Islington, London, N4 2BT, UK

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