E.L.V. Denim
4.5
(80 reviews)
Our Sustainability Evaluation
6.0/7.0
excellent
Planet (3.0/3.0 pts)
+1.0
+1.0
+0.5
+0.5
-1.0
Practice (2.5/2.5 pts)
+1.0
+0.5
+0.5
+0.5
-1.0
Circularity (0.5/1.5 pts)
+0.5
+0.5
+0.5
E.L.V. Denim (East London Vintage) takes unwanted vintage jeans destined for landfill and transforms them into modern, tailored pieces. Every pair is made in East London, minimizing transport. The upcycling process uses only 7 liters of water compared to the 7,000+ liters required for a new pair of jeans.
Evaluation updated on December 2025
About Our Sustainability Ratings
We rate businesses from 0-7 points across three pillars: Materials (3.0 max), Business Practice (2.5 max), and Circularity (1.5 max). Our system is fair to businesses of all sizes - no expensive certifications required.
Learn More About Our Rating SystemAbout the Business
Salvages discarded denim for reuse, using offcuts for patchwork or new materials, focusing on upcycled luxury denim pieces produced locally.
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