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East by East West

Ethical ManufacturingCultural InspirationSustainable Fashion

4.5

(50 reviews)

Our Sustainability Evaluation

4.5/7.0

good

Planet (2.0/3.0 pts)

+1.0

+1.0

+0.5

+0.5

-1.0

Practice (2.0/2.5 pts)

+1.0

+0.5

+0.5

+0.5

-1.0

Circularity (0.5/1.5 pts)

+0.5

+0.5

+0.5

East by East West uses natural fibers and works with ethical manufacturers in India and Korea, often utilizing handwoven fabrics like Khadi.

Evaluation updated on December 2025

About Our Sustainability Ratings

We rate businesses from 0-7 points across three pillars: Materials (3.0 max), Business Practice (2.5 max), and Circularity (1.5 max). Our system is fair to businesses of all sizes - no expensive certifications required.

Learn More About Our Rating System

About the Business

Founder of East by East West, Sunu, draws inspiration for her designs from her MA studies at the London College of Fashion and her parent’s business selling traditional Korean fabric during her childhood. In the early days of her label, she worked on every part of the manufacturing process herself, but as the brand has grown she now outsources manufacturing to ethical companies in the UK, India and South Korea.

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