Eat Your Greens SA

Eat Your Greens SA emerged in 2020 in the heart of Cape Town with a mission to weave the tapestry of South African culture, the untamed bush, and the beauty of the natural world into clothing. The brand name is a nod to their shared desire for a greener future, emphasizing mindfulness, sustainability, and timeless style. Inspiration flows from the bush, the natural environment, and the sun-kissed beaches of South Africa and Mozambique. The brand is recognized in Cape Town as being 'easily spotted walking down Kloof, Bree and at any quirky weekender event with a distinct circular Eat Your Greens label paired with something thrifted.' Collections span from everyday essentials to adaptable pieces suitable for formal occasions or dancing at festivals. Featured in several sustainability guides including Greenpop, Cape Town ETC, and Viatu's eco-friendly shopping guides. Regular vendor at markets including Studio Candor Christmas Market in Rondebosch Park. Has 7,424 Instagram followers and 503 Facebook likes, offering worldwide shipping. Also launched USA-specific site (eatyourgreensusa.com) and stocked by UK retailer Sojourn. Product range includes halter tops (R290), long sleeve tops (R500), jackets (R750-R950), and bandeau tops (R400). The brand stands against fast fashion frenzy and mass production, creating limited numbers with noble materials and attention to detail.