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Thinking MU
4.8
(320 reviews)
Our Sustainability Evaluation
6.5/7.0
excellent
Planet (2.5/3.0 pts)
+1.0
+1.0
+0.5
+0.5
-1.0
Practice (2.5/2.5 pts)
+1.0
+0.5
+0.5
+0.5
-1.0
Circularity (1.5/1.5 pts)
+0.5
+0.5
+0.5
Thinking MU is a leader in transparency. Every item they sell includes a QR code that breaks down the water consumption, carbon emissions, and human labor behind it. They are champions of Hemp (a low-impact crop) and operate a specific 'Trash' line that regenerates waste into new clothing, closing the loop on production.
Evaluation updated on December 2025
About Our Sustainability Ratings
We rate businesses from 0-7 points across three pillars: Materials (3.0 max), Business Practice (2.5 max), and Circularity (1.5 max). Our system is fair to businesses of all sizes - no expensive certifications required.
Learn More About Our Rating SystemAbout the Business
Barcelona's homegrown sustainable giant. They use hemp, organic cotton, and eco-dyes to create vibrant, Mediterranean-inspired clothing with radical transparency.
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