WhatTheF: Fair Fashion Favourites
4.6
(11 reviews)
Our Sustainability Evaluation
6.0/7.0
excellent
Planet (2.5/3.0 pts)
+1.0
+1.0
+0.5
+0.5
-1.0
Practice (2.5/2.5 pts)
+1.0
+0.5
+0.5
+0.5
-1.0
Circularity (1.0/1.5 pts)
+0.5
+0.5
+0.5
Achieving an Excellent score of 6.0/7.0, WhatTheF is a leader in verified sustainability. They earn a perfect Practice score (2.5/2.5) by upholding fair trade principles and transparent local production. Materials (2.5/3.0) are exceptionally strong, backed by GOTS and EU Ecolabel certifications. Their circularity approach focuses on waste reduction and extending garment life through quality and care education.
Evaluation updated on November 2025
About Our Sustainability Ratings
We rate businesses from 0-7 points across three pillars: Materials (3.0 max), Business Practice (2.5 max), and Circularity (1.5 max). Our system is fair to businesses of all sizes - no expensive certifications required.
Learn More About Our Rating SystemAbout the Business
Sustainable fashion webshop offering fair and eco-friendly clothing from European brands.
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